23 April 2009

Shitty Diddies - 1976

Despite writing and performing some of the best R&B of the decade, Capitol Records demanded some schmalzy bubble gum from this talented family. Apparently money, not quality, was the order of the day. It worked. This thing, written by Freddie Perren, went to #3 and sold well over a million copies in 1976 and 1977. As a result they were tagged as "too bubblegum," and it took the group some time to reestablish their roots as solid, respected R&B artists. Even then, they could never really shake the bubblegum meme.

The harmonies are beyond reproach, the choreography stellar, yet this is one of the more schmalzy songs of the decade...