19 November 2007

Why Obama Matters

This Atlantic essay was posted on line about two weeks ago, and the print edition arrived in the mailbox last week. It's rather lengthy, but well worth the time. Each day this week I'll post some excerpts, but don't let that stop you from reading Andrew Sullivan's entire masterful take on why America needs "President Obama."

Excerpt #1:
Perhaps the underlying risk is best illustrated by our asking what the popular response would be to another 9/11–style attack. It is hard to imagine a reprise of the sudden unity and solidarity in the days after 9/11, or an outpouring of support from allies and neighbors. It is far easier to imagine an even more bitter fight over who was responsible (apart from the perpetrators) and a profound suspicion of a government forced to impose more restrictions on travel, communications, and civil liberties. The current president would be unable to command the trust, let alone the support, of half the country in such a time. He could even be blamed for provoking any attack that came.

...Obama’s reach outside his own ranks remains striking. Why? It’s a good question: How has a black, urban liberal gained far stronger support among Republicans than the made-over moderate Clinton or the southern charmer Edwards? Perhaps because the Republicans and independents who are open to an Obama candidacy see his primary advantage in prosecuting the war on Islamist terrorism.

...What does he offer? First and foremost: his face. Think of it as the most effective potential re-branding of the United States since Reagan. Such a re-branding is not trivial—it’s central to an effective war strategy.

...Consider this hypothetical. It’s November 2008. A young Pakistani Muslim is watching television and sees that this man—Barack Hussein Obama—is the new face of America. In one simple image, America’s soft power has been ratcheted up not a notch, but a logarithm.