The Flakes at Kellogg

According to Dan Savage, the recent announcement by Kellogg, that it would not renew its endorsement contract with Michael Phelps after a photo of the gold medalist smoking pot surfaced, has cost the cereal maker dearly.

Of 5,600 companies measured by the Vanno business index, Kellogg has dropped from #9 to #83 in the last month.

Said Savage:

Not even an industry-wide peanut scare inflicted as much damage on the food company's reputation.